Master Caterers Challenge

The Concept

The Sustainable Enterprise Development Facility (SEDF) is a project implemented by the International Labour Organization (ILO) and funded by the Government of Flanders. The primary development objective of the project is to create decent jobs for men and women through entrepreneurship promotion and development of Micro, Small and Medium Enterprises (MSMEs) in sectors and value chains with employment potential. The creation of jobs and enterprises within these sectors will be achieved through a strengthened collaboration between private and public sector partners to identify gaps in the market where real business opportunities lie.

One of the flagship programs of the SEDF is the enterPRIZE Challenge competition. This is a sector specific business plan competition designed to identify businesses who will receive both financial and non-financial support to help them grow. The SEDF has launched and completed a Master Caterers Challenge in Kwa-Zulu Natal in 2015 where caterers registered on the government database were invited to apply. Training was provided from Bidvest Bakery Solutions and the Durban University of Technology (DUT). Caterers competed for prizes in a bake-off in two categories, confectionary products and yeast based products.

Building on the success of the 2015 eThekwini Master Caterers Challenge held in Kwa-Zulu Natal in 2015, the Sustainable Enterprise Development Facility (SEDF) and key partners will be running a 2016 eThekwini Master Caterers Challenge.

The eThekwini Master Caterers Challenge will once again target caterers registered on the eThekwini Municipal database with a registered business or cooperative. In addition, based on inputs at a debriefing session held in December 2015, the partners have decided to include a youth category. This category will be open to young people between the ages of 18 and 35 who have a formal catering qualification.

Sponsor & Partner Contribution

Bidvest Bakery Solutions
Bidvest will sponsor training for 75 caterers focusing on basic first level training in either confectionary or yeast -based products (1-day). This will be followed by a short listing process after which 18 caterers will receive advanced training on one of the above (1-day); Bidvest will sponsor prizes in all three categories. Winners and two runners-up will receive Bidvest products; Bidvest will make products available for mystery boxes in the bake-off event; Bidvest will make products available for the 2-day youth training event at Fusion Cooking School; Bidvest will provide one judge for Challenge and make their kitchens available for the Bake-off event.
Fusion Cooking School
Fusion Cooking School will send out electronic invitations to their past students and make their premises available for a briefing event; Fusion Cooking School will sponsor the two-day youth capacity building event for youth businesses. The workshop will focus on the following: • Food safety and hygiene in the workplace • Food Production (with a special focus on baking, both confectionary and yeast based products) • Life skills and kitchen techniques; Fusion Cooking School will provide one judge for the Challenge and make generate certificates of attendance for the two-day workshop.
The Durban University of Technology (DUT): Hotel School
The DUT will send out electronic invitations to their past students and make their premises available for a briefing event; The DUT will make their kitchens and lecture facilities available for the training of the Caterers and make a judge available for the bake-off component of the Challenge.
National Youth Development Agency (NYDA)
NYDA will send out electronic invitations to their past students and make their premises available for a briefing event; NYDA School will provide one judge for the bake-off component of the Challenge; NYDA will provide support and fast track applications of the winners and runners-up in the youth category; NYDA will host a workshop for all the participating youth to share information about their entrepreneurship development products.
The Department of Economic Development, Tourism and Environmental Affairs (EDTEA)
EDTEA will support recruitment of catering businesses and cooperatives registered on their databases, as well as seconding interns to provide support at the activation stand at the Umlazi Business Fair; EDTEA will make a staff member available to support the shortlisting processes; EDTEA will cover the costs of a 2-day business planning workshop; EDTEA will provide one judge for the Challenge.
eThekwini Municipality BSTMU
The eThekwini Municipality BSTMU will support the recruitment process by engaging with the caterers registered on their database, advertising in the Metro Egasegagasini and on radio. A BSU staff member will be allocated to field calls and enquiries at the Office; The BSU will man an activation stand at the Umlazi Business Fair to promote the Challenge; The BSU will make a staff member available to support the shortlisting processes; The BSU will provide one judge for the Challenge; The BSU will coordinate and cover the costs for the Award Ceremony.
The Sustainable Enterprise Development Facility (SEDF)
The SEDF will play the key project management role in the Challenge; The SEDF will cover the costs for the DUT training for the caterers registered on the government database, the course will be designed to focus on culinary skills, food services, health & safety, financials and costing; The SEDF will cover prizes to the value of R250,000; The SEDF will cover aftercare costs to the value of R30,000.

The Challenge

MAster Baker

The 2016 eThekwini Master Caterers Challenge will be officially launched at the Umlazi Business Fair from the 13th to the 15th of May. The Fair will be hosted by the eThewkini Municipality and they will have a stand to promote the Challenge.

The closing date of the Challenge is the 15th of June and shortlisting will take place on the 17th of June. All successful participants will be invited to an introductory briefing session where a training needs analysis will be conducted on 22nd of June 2016. Information collected will support the design of a demand-led training course to support the development of the target group.

The Winter School capacity building course offered by the DUT School, Hotel School will be offered from the 27th of June – 1st of July for caterers competing in the Open category. It will be presented at their premises using their facilities and lecturers. The Capacity Building Workshop for youth will take place at Fusion Cooking School on the 11th and 12th of July. The first level Bidvest training will take place at the Bidvest kitchens in the weeks 4th – 15th of July.

A two-day business training workshop will take place on 19th and 20th of July. Each participant will have to complete a simple business plan template during the workshop that will be made available to partners to support the online shortlisting process. Shortlisting for the bake-off will be based on recommendations from Bidvest, the DUT and the business plans submitted by the participants. Online shortlisting will take place from the 25th of August to the 3rd of July. Shortlisted participants will have the opportunity to attend a one-day advanced training at Bidvest from the 10- 12th of August.

Participants in the Master Caterers Competition will participate in a bake-off event on the 16th and the 17th of August where they will compete for the prizes offered in the 3 categories of the competition. An award ceremony will be held on 19th of August to award the prizes to the winners in the different categories.

A panel of independent judges comprised of individuals with sufficient sector specific expertise will be invited to judge the bake-off component of the Challenge and select the final winners. Sponsors will nominate their food related experts as judges in the final bake-off.